Parayelogram Creative designs infographics, visual storytelling, donor materials, and identity branding for the research, science and healthcare communities.
What can design do?
We use two kinds of language to decode messages every day: verbal language, and visual language. Visual design provides support to information that might be difficult to convey with words or data. Design can support many important areas:
- to help the public understand complex information or navigate decisions
- to evolve new standards for fellow academics or educators
- to help disseminate research and recommendations to industry, clinical practice, and the public, and
- to apply for funding and explain research initiatives to potential donors.
Our design process
Design, like research, works best when it’s collaborative. We start with basic wireframe models to allow for multiple stages of rapid feedback at the iteration stage. This helps us from investing too early in a certain “look” or style. Plain text, simple lines, and boxes are used to structure the shape and amount of information on a page, with a goal of crafting a message that is on-target and legible. Finally, illustration, typography and color are called into action to reinforce the messaging, storyline, and identity.
We’ll learn as much as we need to about your research or program in order to effectively communicate your findings, message, or story in the best way possible. If that means we need to read research papers in order to help extract a clear, concise message, then that’s what we do!
We can provide suggestions for different channels of communication, and create flexible designs that cross those channels easily.
To see if we’d be a good fit, book a free, no-pressure 30 minute phone consult.
Clients
- AERO: Applied Education Research Operatives
(Li Ka Shing Knowledge Institute / Unity Health Toronto) - Alberta Health Services’ Diagnostic Imaging & Quality Reassurance Program
- Centre for Advancing Collaborative Healthcare & Education
(CACHE/University of Toronto) - City of Saskatoon
- Dr. Kimberly Widger, EPEC-Pediatrics (University of Toronto)
- Johnson Shoyama Graduate School of Public Policy
(University of Saskatchewan) - Paramedic Chiefs of Canada
- Saskatchewan Waste Reduction Council
“When you change the way you look at things, the things you look at change.”
– Max Planck