Parayelogram Creative designs infographics, visual storytelling, donor materials, and identity branding for the research, science and healthcare communities.
Why visual design?
We use two kinds of language to decode messages every day: verbal language, and visual language. The right design provides visual support to information that might normally only be conveyed with words or data. Setting the information within a visual structure helps readers access it in the right order, aids understanding, and engages interest. Design can add support in many important areas:
- to explain research initiatives to potential donors
- to apply for funding
- to help the public understand or navigate complex information decisions
- to evolve new standards for fellow academics or educators, and
- to disseminate recommendations and inspiration stemming from research results to industry, clinical practice, and the public.
Our design process
Design, like research, works best when it’s collaborative. When designing for research communications, we use an integrated-feedback wireframe model to create structurally sound designs. Wireframing allows us to go through multiple stages of rapid feedback with our clients, without investing too early in a certain “look” or style. Plain text, simple lines, and boxes are used to structure the shape and amount of information on a page, with a goal of crafting a message that is on-target and readable for the intended audience. Finally, illustration, typography and color are called into action to reinforce the messaging, storyline, and group identity.
We’ll learn as much as we need to about your aims and your program in order to help you effectively communicate your findings, message, or story in the best way possible. If that means reading research papers in order to help you extract a clear, concise message, then that’s what we do!
If you aren’t sure about the best way to send your final piece out into the world (print, online, presentation materials, or social media, for example), we can provide suggestions for different channels of communication and design multiple ways to use the same content in different formats.
Besides infographics, we also design logos, innovative branding, donor materials, and other identity design materials.
To gain some ideas on whether your research could benefit from communications design, or to see if we’d be a good fit for working together, book a free, no-pressure 30 minute phone consultation.
AERO: Applied Education Research Operatives (Li Ka Shing Knowledge Institute / Unity Health Toronto)
Alberta Health Services’ Diagnostic Imaging and Quality Reassurance Program
Dr. Kimberly Widger, EPEC-Pediatrics (University of Toronto)
Saskatchewan Waste Reduction Council
City of Saskatoon
“When you change the way you look at things, the things you look at change.”– Max Planck